Driving Growth with Playable Content in a Seed-Stage MarTech Startup
The Challenge
Tapkit was a seed-stage startup with a unique product offering: no-code microsites for shoppable, mobile-first experiences. The challenge was to establish product-market fit, build trust with early users, and communicate the benefits of an unfamiliar category to DTC brands.
Tapkit was a seed-stage startup with a unique product offering: no-code microsites for shoppable, mobile-first experiences. The challenge was to establish product-market fit, build trust with early users, and communicate the benefits of an unfamiliar category to DTC brands.
My Role
As the third hire, I worked across strategy and execution - shaping Tapkit’s early brand voice while producing end-to-end content across blog, email, social, and product marketing. I also collaborated with early clients like NYX and Haus to build and showcase bespoke microsites that demonstrated Tapkit’s value.
As the third hire, I worked across strategy and execution - shaping Tapkit’s early brand voice while producing end-to-end content across blog, email, social, and product marketing. I also collaborated with early clients like NYX and Haus to build and showcase bespoke microsites that demonstrated Tapkit’s value.
Results & Impact
- Produced and published Tapkit’s first library of marketing content and product education materials
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Created templates and guides that enabled onboarding of the first 150 users
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Helped secure and showcase brand collaborations with high-visibility partners (NYX, Haus, Ocean Bottle)
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Built the foundation for ongoing SEO and social acquisition strategy
- Produced and published Tapkit’s first library of marketing content and product education materials
- Created templates and guides that enabled onboarding of the first 150 users
-
Helped secure and showcase brand collaborations with high-visibility partners (NYX, Haus, Ocean Bottle)
- Built the foundation for ongoing SEO and social acquisition strategy