Driving Growth with Playable Content in a Seed-Stage MarTech Startup


The Challenge

Tapkit was a seed-stage startup with a unique product offering: no-code microsites for shoppable, mobile-first experiences. The challenge was to establish product-market fit, build trust with early users, and communicate the benefits of an unfamiliar category to DTC brands.


My Role

As the third hire, I worked across strategy and execution - shaping Tapkit’s early brand voice while producing end-to-end content across blog, email, social, and product marketing. I also collaborated with early clients like NYX and Haus to build and showcase bespoke microsites that demonstrated Tapkit’s value.


Results & Impact

  • Produced and published Tapkit’s first library of marketing content and product education materials
  • Created templates and guides that enabled onboarding of the first 150 users
  • Helped secure and showcase brand collaborations with high-visibility partners (NYX, Haus, Ocean Bottle)
  • Built the foundation for ongoing SEO and social acquisition strategy




Sample Projects & Content



NYX x Tapkit Microsite & Partnership Announcement

✅ Created launch visuals and partnership copy
✅ Designed in-platform site with interactive product buttons




Webinar Campaign: “Playable Ads for DTC Brands”

✅ Drove sign-ups via emails and animated social content
✅ Designed event visuals and follow-up emails





Educational Guide: “The Ultimate Guide to Interactive Stories”

✅ Wrote and designed a downloadable resource
✅ Positioned Tapkit as a thought leader in DTC innovation





Blog Article: “8 Social Media Strategies DTC Brands Are Using”

✅ Researched and authored performance-focused blog post
✅ Supported SEO and social proof through real brand examples