Launching a Bold New Look for a DTC Chocolate Brand



The Challenge


Kyoot, a vegan chocolate brand, had previously launched under a different name but was ready to reintroduce itself with a refreshed identity and stronger creative voice. The goal was to launch the rebrand with maximum impact - building a community from day one, generating buzz on social media, and driving waitlist sign-ups ahead of product restock.

The Challenge


As the Interim Social Media and Marketing Manager, I worked closely with the founder and designer to build the foundational marketing ecosystem for launch. From visual storytelling and email journeys to social campaigns and influencer outreach, I helped shape the new Kyoot identity into a fun, values-led DTC brand that resonated with Gen Z and millennial audiences.

The Challenge


  • Successfully repositioned Kyoot for a relaunch, setting the tone for a vibrant, values-driven DTC brand
  • Built an evergreen welcome and product interest funnel in Klaviyo
  • Generated strong social engagement and brand visibility through shareable Instagram content and influencer activations
  • Delivered an original content strategy that stayed true to the brand’s quirky, bold identity





Instagram Filter Activation

✅ Custom AR filter created for World Happiness Day
Generated buzz and playful engagement during launch


Product Battle Posts & UGC Prompts

✅ Encouraged community interaction with “Which one’s your fave?” content
Visually bright and brand-aligned


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Launch Announcement Content

✅ Art-directed launch visuals and copy
Coordinated “We Are Live” social assets and email

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Landing Page and Newsletter Welcome Flow

✅ Designed brand-first, joyful sign-up experience
Reinforced tone of voice and brand positioning