Social Media proposal
“KITRIHeroines” a series of real women who have achieved professional fulfilment after hustling through tons of interviews, working 2 jobs and studying etc. Create a Instagram campaign inviting women to share their story. Publish a story weekly on Feed and Newsletter that call to action to visit the Journal section of the website.
The viral movement
Tease the new collection with a giveaway based on the power of women sticking together via the #MyKitriSquad. Brand Kitri as an ambassador for friendship, women supporting women and teamwork.
Create offers that promotes buying with a purpose like friendship and sharing.