Scaling Brand and Growth Marketing at a WellTech Start-up
The Challenge
Juno aimed to grow its presence in a crowded B2B/B2C wellbeing benefits market. With a small team and evolving product messaging, the challenge was to scale brand awareness and lead generation while simplifying communication across lifecycle touchpoints.
My Role
Initially hired as Content Lead, I was promoted to Brand Marketing Lead within months to direct creative strategy and growth campaigns. I coached a team of two and collaborated closely with Product, Sales, and external agencies to execute integrated content across paid and organic channels.
Results & Impact
- 50% uplift in MQLs across 3 months post-campaign refresh
- Doubled asset production capacity through optimised workflows
- Strengthened brand recognition and positioning in HR/wellbeing space
- Enabled smoother sales cycles with on-brand, concise messaging
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Lead Gen Guide: “How to Measure Employee Wellbeing”
✅ Concepted and launched a downloadable guide
✅ Designed for both paid and organic distribution
✅ Supported by a multi-format campaign across LinkedIn, email, and blog
Webinar Campaign: “Empower Distributed Teams”
✅ Built messaging and visuals for co-hosted webinar
✅ Highlighted thought leadership and drove registrations
Employer Branding: “Building a Flexible Work Culture” Video Series
✅ Produced video content to highlight wellbeing pillars that Juno covered in their offering
✅ Emphasised Juno’s value proposition for HR leaders
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