Scaling Brand and Growth Marketing at a WellTech Start-up

The Challenge


Juno aimed to grow its presence in a crowded B2B/B2C wellbeing benefits market. With a small team and evolving product messaging, the challenge was to scale brand awareness and lead generation while simplifying communication across lifecycle touchpoints.

My Role

Initially hired as Content Lead, I was promoted to Brand Marketing Lead within months to direct creative strategy and growth campaigns. I coached a team of two and collaborated closely with Product, Sales, and external agencies to execute integrated content across paid and organic channels.

Results & Impact

  • 50% uplift in MQLs across 3 months post-campaign refresh
  • Doubled asset production capacity through optimised workflows
  • Strengthened brand recognition and positioning in HR/wellbeing space
  • Enabled smoother sales cycles with on-brand, concise messaging


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Lead Gen Guide: “How to Measure Employee Wellbeing”

✅ Concepted and launched a downloadable guide
✅ Designed for both paid and organic distribution
✅ Supported by a multi-format campaign across LinkedIn, email, and blog




Webinar Campaign: “Empower Distributed Teams”

✅ Built messaging and visuals for co-hosted webinar
✅ Highlighted thought leadership and drove registrations




Employer Branding: “Building a Flexible Work Culture” Video Series

✅ Produced video content to highlight wellbeing pillars that Juno covered in their offering
✅ Emphasised Juno’s value proposition for HR leaders



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Lifecycle & Retention Content

✅ Developed nurture flows including onboarding emails, newsletters, and in-app comms
✅ Created a repository of enablement assets used by Sales and CS