Hēdoïne - Social Media proposal

The Stories

“From zero to Hēdo” real women’s stories on achieving professional fulfilment after hustling through tons of interviews, working 2 jobs and studying etc. Create a Instagram campaign inviting women to share their story. Create a space in the blog to share a story weekly. Share on Social Media as well.

The viral movement

Create a viral movement on the power of women sticking together via the #MyHedoines to tell a story in social media channels and website about the ideals of friendship, women supporting women and teamwork.

The offer

Create offers that promotes buying with a purpose like friendship and sharing. 

The collaboration

Collaborate with a woman’s magazine like Riposte