Social Media proposal
“CharliHeroines” a series of real women who have achieved professional fulfilment after hustling through tons of interviews, working 2 jobs and studying etc. Create a Instagram campaign inviting women to share their story. Publish a story weekly on Feed and Newsletter that call to action to visit the Journal section of the website.
Create offers that promotes buying with a purpose like friendship and sharing.
The viral movement
Present Charli as the go-to ethical brand by creating the storytelling around the Sustainability Manifesto. Extend the movement via the hashtag #MakeUsAccountable.