Artwork Libraries Programme — Adobe EMEA Creative Studio



The Challenge

Adobe's EMEA Creative Studio was producing lifecycle and performance marketing assets reactively — each campaign required creative to be built from scratch, creating bottlenecks, inconsistent brand execution, and slow delivery turnaround. With five distinct Adobe products requiring tailored assets across multiple formats and regions, the Studio needed a scalable production model that could meet growing demand without compromising creative quality or brand accuracy.

My Role
As Studio Manager, I provided the Creative Direction expertise needed to shape the asset framework. I coordinated across creative, product marketing, and agency teams to scope and brief the asset creation pipeline via Dentsu, and validated the system's efficiency through live pilots before full rollout. And contributed to the metadata tagging strategy to enable GenStudio integration.

Results & Impact
  • Improved delivery SLAs by 80% for lifecycle and performance marketing campaigns 
  • Reduced dependency on reactive, from-scratch production across the Studio 
  • Established a centralised, scalable asset library across five Adobe products 
  • Enabled GenStudio integration through structured metadata tagging, future-proofing asset production at scale



APAC Large-Scale Campaign — Adobe EMEA Creative Studio



 

The Challenge

A brief came in for a large-scale campaign for the APAC market delivered across an unusually broad range of formats — paid media, social, OOH, PR, experiential, and video — with creative needing to meet regional standards. The project involved coordinating teams across three regions (APAC-based campaign, EMEA-based Creative Studio, LATAM-based agency) with no single centralised production structure in place, creating significant risk of misalignment, missed deadlines, and inconsistent creative output across channels.

My Role
I led end-to-end production management for the campaign, acting as the central operational point of contact across EMEA, APAC, and LATAM teams, agency partners, and senior leadership stakeholders. I built the production structure from briefing through to final delivery — establishing structured review cadences, stakeholder check-ins, and a clear approval workflow to manage 300+ assets across formats and regions. I coordinated creative, production, and marketing teams across time zones, resolving blockers in real time and maintaining delivery momentum throughout.

Results & Impact
  • Delivered 300+ assets across paid media, social, OOH, PR, experiential, and video formats
  • Coordinated cross-regional teams across EMEA, APAC, and LATAM to on-time delivery
  • Maintained creative consistency and brand accuracy across all formats